Instagram Video Requirements and Why Videos Are Great for Your Brand: A Guide

Do you want to know more about the Instagram video requirements and how Instagram videos can help your brand? Learn more here.

About 87% of marketing professionals said that video resulted in an increase in website traffic. Close to 80% said that video marketing increased sales.

There’s no doubt that video marketing can help your business improve. The question becomes where you should focus your attention. You can post videos on YouTube, Facebook, LinkedIn, Instagram, Snapchat, and TikTok.

Meta, the company that owns Facebook, Instagram, and WhatsApp, struggled to reach young audiences in recent years.

They’re placing more attention to Instagram as a video tool. That’s why you should put attention there and know the Instagram video requirements.

Instagram introduced IGTV to compete with YouTube. They created Stories to compete with Snapchat. Reels works in a similar fashion as TikTok.

You have to know all of them in order to get your content seen and to reach a new audience. Do you want to get a handle on Instagram marketing?

Read on to learn the video requirements of Instagram, why Instagram videos matter, and how to get started.

Instagram Video Requirements

What makes Instagram videos confusing to content producers is that there are several formats to use video. You can use video in regular news feed posts, as Reels, Stories, or Instagram Video (formerly IGTV).

Instagram also offers Instagram Live, which is a live stream option on the platform.

Instagram Stories Video Requirements

Instagram Stories are short videos or images that stay on the platform for 24 hours. The aspect ratio is 9:16, which is what your phone usually shoots video in.

The recommended size is 1080 x 1920 pixels. The length of a Story is 15 seconds. You can have a Story that’s one minute long, but it will get edited into 15-second clips.

We’ll show you ways to edit stories on your phone later in the article.  

Instagram Reel Video Requirements

Instagram Reels are like TikToks. They’re short videos that let you express your creative side. The main purpose of Reels is to entertain.

If you can educate and entertain at the same time, your brand will certainly stand out from the crowd. Instagram is banking on Reels to recapture a younger audience.

If you use this feature as part of your Instagram marketing strategy, you’ll improve your chances to reach new audiences.

Reels are like Stories in that they’re meant to be shot and consumed on mobile phones. You’ll still have the 9:16 aspect ratio.

Reels were only allowed to be 15 seconds long when the feature launched in 2020. Instagram recently increased the limit to 60 seconds.

News Feed Videos

These are regular videos that appear in the news feeds of your followers. You can post in 1080 x 10180 (square video), 1080 x 608 (landscape), or 1080 x 1350 (vertical).

For the best results, post in vertical format. That allows you to get the most attention from users scrolling through their news feeds.

Keep in mind that your videos have to be between 3 and 60 seconds long, shot at 30 frames per second, and less than 4GB.

If you want to post multiple short video clips in the same post, use the Carousel option. This lets you show things like different exercises in a workout or product before and after videos.

The specs are largely the same, but keep in mind that you have to use the same aspect ratio for all videos in a Carousel post.

Instagram Video and Instagram Live

Instagram video and Instagram live support the same aspect ratios as News Feed videos. It’s also recommended to stick with the vertical format for these videos.

The big difference is the amount of time you have to get your message across. With Instagram Video, you have up to 10 minutes.

Instagram Live gives you up to 60 minutes to connect with your audience.

How to Make the Most of Instagram Marketing

Knowing the Instagram video requirements is only a small part of creating a coherent Instagram marketing strategy. You have to create video content that connects with your audience.

Start with your marketing goals and research your target audience. Look at your competition and see what kind of content they’re posting.

You can see what they do that works and what posts fail to resonate with your audience.

When it’s time to create an Instagram video, state your purpose for the video. Know what you want the audience to feel from watching the video.

The purpose will help you decide the best format, whether it’s a live video, Story, or Reel. Script or storyboard the video.

Check the technical details before you shoot. Make sure you have good lighting and audio. Record the video and edit it.

Download editing apps like InShot to quickly edit your video content. Video Splitter is an app that will cut your videos into smaller clips. That makes uploading Stories much easier.

Keep in mind that Instagram’s algorithm favors accounts that use all of the features. Mix up your video content.

Repurposing Content

You’re probably wondering how you’re going to connect with audiences on YouTube, TikTok, and Instagram without having to spend every minute creating fresh content.

You can master the art of repurposing content. This allows you to create one piece of content for one platform and edit it later to fit the other platforms.

You can find a step-by-step guide that shows you how to post YouTube videos to Instagram at

Working With Instagram Video

Instagram has always been an exciting social media platform. Things are getting more exciting as the platform includes more ways to connect with video marketing.

As long as you get the Instagram video requirements right and plan your videos, you’ll be able to expand your brand online.

Are you ready for more social media and business tips? Check out the other articles on the blog today!

Leave a Reply

Your email address will not be published.