The potential of Instagram is well-known to most of us. If you hit it big, you’re host to thousands of people to engage with your content, buy your products, and promote your brand.
The thing is, it’s tough to increase that follower count. No matter how you try, things just creep along, and most of your followers are just people you know. That’s fine if you’re using the platform for personal enjoyment, but it gets a little old when you’re trying to make a living.
We’re going to take a look at ways to gain followers and finally start seeing the success you deserve. Let’s get started.
How to Increase Your Instagram Follower Count
The first thing you have to do is narrow down your content. There are plenty of tricks and fancy things we can go over that might boost followers, but nothing works if you don’t have quality content.
You know yourself and you know your niche, so the particulars of content are on you. That said, people forget that consistent content is essential for a solid brand.
Try to format your content into a similar mold as you work day in and day out. People subscribe en-mass because you have a reliable brand that offers regular content that they like. If your stuff is all over the place, people are less likely to jump on board.
It’s also worth noting that you should have a content schedule. Post on a regular basis and find the best time of day to make those posts. User engagement varies depending on the time of day, so it’s wise to release new content when Instagram is most used.
Further, work with the tools at your disposal. They all do something to boost your visibility. For example, location tagging is a great way to let the algorithm know where you are and which people you should be visible to.
Marketing and Advertising Tools
The next step for you is to branch out into advertisements. Social media ads are a massive way to find new audiences with a great deal of specificity. If you find the right target audience, you might put your content in the feeds of tens of thousands of interested users.
It costs money every time your post gets engaged with, though. The platform is called Pay-Per-Click (PPC), and it only charges when someone likes, comments, subscribes, or generally “engages” with the content.
Once you release an ad, you can monitor it on the ad manager platform. Compare your ads, see what works, and find your groove with the process. After a while, you’ll see a clear path toward more visibility and a lot more followers.
Looking to Get More Followers?
Hopefully, our look at boosting your follower count was helpful to you. There’s a lot more to explore when it comes to marketing on Instagram, though. We’re here to offer you more ideas if you need them.
Explore our site for more social media marketing insights, ways to increase followers, and much more.