How to Create a Social Media Marketing Plan

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Social media marketing is one of the most effective ways to reach massive numbers of potential customers. There’s no way around it, social media is essential in modern marketing campaigns. 

That said, marketing on social media is a lot different from using social media as an individual. There are different strategies, research methods, implementation ideas, and more to think about. 

We’re going to talk about some things you should focus on in your social media marketing plan. Hopefully, the idea below will give you an idea of how to structure your campaign in a way that leads to results. 

Let’s get started. 

Constructing Your Social Media Marketing Plan

The first thing to do in this process is figuring out where your target demographic is hiding. Which social media platforms do they use most often, and why? 

What is it that they’re doing on these platforms that they find attractive? The answers to these questions can be found by looking to the platforms themselves to see what their market research says about users. 

Further, there’s a lot of research out there about who uses various social media platforms and why. Once you find your target audience, it’s time to start making yourself known on their platform of choice. 

Utilize PPC Advertisements

Most social media platforms have the option of “pay-per-click” advertising. This is the type of advertisement that pops up on the user’s feed. You choose a target keyword and a target audience, the ad is displayed, and you only pay when someone engages with that advertisement. 

So, you could display yourself to tens of thousands of users, but you don’t pay if nobody clicks. 

It’s affordable, you get a lot of exposure, and you’re meeting your target audience where they’re at. 

Streamline the Funnel Back to Your Website

Unless your social media page is the essential spot where all of your business is done, it’s essential that your digital pipeline flows smoothly. 

That means optimizing your website for search engines and user experience. When your website is just as appealing as your social media profile, users will be a lot more likely to follow through the sales funnel and make a purchase. 

There are a few things to think about here. First, make sure that your brand voice and appearance are consistent across both of the mediums. If your social media says one thing and your website says another, people are less likely to follow through. 

The folks at Jordan Terrell Group couldn’t sell houses if their ads didn’t display accurate photos, so why should it be any different in digital marketing?

Further, make sure that you’re placing links and various opportunities for people to work their way back to your site. One great way to do this is through content creation. 

Create content for your website, distribute it on social media, and you’ll see that people follow the content to your site, then dig deeper into your site to look at your products. 

Need More Social Media Marketing Ideas?

Hopefully, the fundamentals above gave you some starter ideas for your social media marketing plan. There’s a lot more to learn, though, and there’s limitless potential for your business’ success. 

We’re here to help you out with more information. Explore our site for more ideas on digital marketing, ways to stand out, SEO, and much more. 

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